Joseph Goebbels Quotes About Propaganda
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Good propaganda does not need to lie, indeed it may not lie. It has no reason to fear the truth. It is a mistake to believe that people cannot take the truth. They can. It is only a matter of presenting the truth to people in a way that they will be able to understand. A propaganda that lies proves that it has a bad cause. It cannot be successful in the long run.
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It would not be impossible to prove with sufficient repetition and a psychological understanding of the people concerned that a square is in fact a circle. They are mere words, and words can be molded until they clothe ideas and disguise.
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The essence of propaganda consists in winning people over to an idea so sincerely, so vitally, that in the end they succumb to it utterly and can never escape from it.
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Not every item of news should be published. Rather must those who control news policies endeavor to make every item of news serve a certain purpose.
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The most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly - it must confine itself to a few points and repeat them over and over.
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It is the absolute right of the State to supervise the formation of public opinion.
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That propaganda is good which leads to success, and that is bad which fails to achieve the desired result. It is not propaganda’s task to be intelligent, its task is to lead to success.
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We have made the Reich by propaganda
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To attract people, to win over people to that which I have realized as being true, that is called propaganda.
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Propaganda is not an end in itself, but a means to an end. If the means achieves the end then the means is good... the new Ministry has no other aim than to unite the nation behind the ideal of the national revolution.
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Think of the press as a great keyboard on which the government can play.
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...the rank and file are usually much more primitive than we imagine. Propaganda must therefore always be essentially simple and repetitious.
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It is not propaganda’s task to be intelligent, its task is to lead to success.
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Propaganda works best when those who are being manipulated are confident they are acting on their own free will.
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Propaganda must facilitate the displacement of aggression by specifying the targets for hatred.
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There is no need for propaganda to be rich in intellectual content.
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During a war, news should be given out for instruction rather than information.
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This is the secret of propaganda: Those who are to be persuaded by it should be completely immersed in the ideas of the propaganda, without ever noticing that they are being immersed in it.
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