Brian Solis Quotes
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The good thing about social media is it gives everyone a voice. The bad thing is … it gives everyone a voice.
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Experiences shape experiences.
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To understand the mindset of the connected consumer, one must realize that everything begins with search and intent.
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Twitter is your window to relevance , but Facebook is your home page for the Social Web
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Twitter represents a collective collaboration that manifests our ability to unconsciously connect kindred voices through the experiences that move us. As such, Twitter is a human seismograph.
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Effective engagement is inspired by the empathy that develops simply by being human.
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Don't compete for the moment, compete for the future.
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Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.
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In the digital space, attention is a currency. We earn it. We spend it
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Please repeat: influence is not popularity.
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People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.
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Perspective is a gift nowadays.
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Attention is a precious commodity.
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Social media is not owned by marketing.
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Digital Darinism is already changing the landscape of business.
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The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.
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It is only by walking in the digital footsteps of your customer that you can uncover a new landscape of opportunities for engagement as well as a new reality for your business.
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The distance between who i am and who i want to be is separated only by my actions and words.
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How do you become a thought leader? It starts with *being* a thought leader and then connecting the dots back to you.
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The next 10 years are either going to happen to us, or because of us.
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The future of marketing is not about technology
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The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.
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The bottom line is that people are seeking answers and direction, not messages or sales pitches.
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While creating a social brand is a necessary endeavor, building a social business is an investment...
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Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.
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It's not business to consumer, it's not business to business, it's people to people
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Welcome to a new era of marketing and service in which your brand is defined by those who experience it.
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Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.
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We live in a time where brands are people and people are brands.
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Brands are no longer created; they are co-created.
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