• Diesel pioneered the idea of luxury denim, and we still drive this market. But it encompasses more: the consumers love the brand, the lifestyle, the mentality of Diesel.

    Renzo Rosso: Diesel pioneered the idea of luxury denim, and we still drive this market. But it encompasses more: the consumers love the brand, the lifestyle, the mentality of Diesel.
    "Renzo Rosso: No Stopping His Engine". Interview with Colleen Nika, www.interviewmagazine.com. February 17, 2009.