• The inversion of external compulsion into the compulsion of conscience ... produces the machine-like assiduity and pliable allegiance required by the new rationality.

    Max Horkheimer: The inversion of external compulsion into the compulsion of conscience ... produces the machine-like assiduity and pliable allegiance required by the new rationality.
    "The Essential Frankfurt School Reader" by Max Horkheimer, (p. 34), 1982.